Use attribution in as many stories as possible: The best way to build the reader trust is to identify the source. The identification should be complete, and should include the name and designation of the individual. The attribution can also be limited to the designation of the person authorized by an organisation to speak to the media.
Use attributive verbs carefully: The best way to attribute a statement is to say The subject said . The verb said is neutral. It does not imply any meaning.
Sifting fact from opinion: As a reporter, you meet scores of people every day. Each one tries to pass off their grievances, likes, dislikes as facts to you. You have to be careful how you attribute such statements in your report.