SkillSet: on, marketing campaigns , space, marketing, hire.
BTL Marketing Campaigns Managing Execution of on ground activations of events Co-ordination with the executing vendors, agencies operation department to ensure smooth flow of the activations as per standard guidelines Marketing Campaigns Assist in implementation of ATL BTL marketing campaigns brand strategies to achieve desired results.
Marketing Plan Assist in preparing the Annual Marketing plan ensuring that the desired objectives are achieved Executing of events activities as per planned event calendar Adherence to the annual marketing calendar, planning implementation of B2B Digital activations Communication Co-ordinate for the current communication mediums like creatives, newsletters, e-mailers, digital creatives, etc.
for all mall communication (marketing non-marketing) In mall communication collateral co-ordination implementation (marketing non-marketing) i.e.
standees, brochures, directories, signages, etc Online Marketing Assess the effectiveness of the website implement content improvements new features to meet online objectives.
Manage develop the social media platforms line Twitter, Facebook, Instagram, etc.
Incorporate offline promotions with online activities.
Rewards Program Manage the loyalty program of the mall, co-ordination with the agency operating team.
Resolve customer grievances, evaluate feedback suggestions Implement new methods suggestions to improve the platform Management of Rewards inventory Conduct timely e-mailers sms blasts Consumer PR Day to Day liaisoning with PR agency corporate communications team Space on Hire Close co-ordination with the SOH agency to assist them in achieving the desired revenue targets Track of revenue records, suggest innovative ideas to generate revenue, catalyzing between the SOH agency in mall tenants for mutual benefit deals retailer support.
Documentation of barter FOC deals B2B Relationships Work closely with agencies, vendors to ensure timely and top class implementation of all assignments Develop manage relationships with Retailers, corporate office, suppliers, agencies ensuring cost effectiveness brand guardianship is achieved at all times.
Research Analysis Support the department head for research plans other requirement for data analysis Inventory Management Effectively manage track Gift Vouchers, gifts asset inventory as per SOPs Documentation Billing Preparing maintaining MOUs, Agreements, NOCs, etc.
as per department guidelines requirements Adherence to SOPs for billing Pay Order management Processing the bills POs with close co-ordination with the respective department as per set timelinesFunctional Area
: Event Management,Internet MarketingCompany Type
: Media / Dotcom / EntertainmentMax Salary
: INR Rs 6 Lakh / YrMin Salary
: INR Rs 5 Lakh / YrExperience
: 10 Yrs