SkillSet: Product Marketing HR Marketing HR Advertising HR MR HR PR HR Media Planning.
Product Marketing - Manager Qualification Master s Degree in Marketing or relevant Experience Level (Yrs) Overall Exp 8+ years in IT Domain Key Responsibilities Coordinate with the Product Management team on the invitee database Plan product campaigns in line with the product strategy to generate demand for the products.
Share regular updates with internal stakeholders, raise timely escalations on critical activities Make effective use of the Marketing automation tools to send out communication to customers as per the calendar Track customer registrations Analyse customer feedback after the Meet Work closely with the Digital Marketing team on creating and disseminating social media messages Build and maintain a bank of competition intelligence which gives clear idea if Accelya s SWOT over its competitors.
Organize and represent the information in an easy manner for faster understanding Update Accelya s competition profiles every 6 months (June and December), with latest developments at the competition s organization.
Analyze its impact on the product and Accelya s business.
Take periodic feedback from the sales and Practice teams to improve the representation Ensure that the most updated competition profiles are available on Salesforce.com Manage the repository and list of product brochures, whitepapers, case studies, marketing videos, etc.
Map relevant collaterals to the sales cycle Organize sales connect sessions (webinars) as per product marketing calendar From time to time, provide support in executing key initiatives in Product Marketing function so as to help in achieving and maintaining product s success in the marketplace.
For example, launch of a new product.
Building and maintaining industry database across multiple parameters, used for strategic planning, market segmentation etcEducation
: ("Graduation in any field")Skills
: Product Marketing HR Marketing HR Advertising HR MR HR PR HR Media PlanningFunctional Area
: Marketing / CommunicationCompany Type
: IT - SoftwareMin Salary
: INR Rs 7 Lakh / YrExperience
: 10 Yrs