Acme Events India - Services

Product Sampling
Product Counter Sales
Banners holding boys
Hoardings
Apartment promotions
RWA promotions
Supermarket promotions
Mall promotions
Road shows
Kiosk activities
College and school activiation programmes

Promotion is an intricate part of the marketing mix. Marketing mix includes Product, Price, Place and Promotion (4 Ps). The activities of the first three Ps -- product planning, pricing and place -- are performed mainly within the firm or between the firm and its marketing “partners.” With the last and most important 'P' - Promotion , a firm communicates directly with potential customers.

All the promotional activities must be integrated to deliver a consistent and positive message. A multi-media promotion campaign is usually more effective than any promotional activity alone. For example, if a company is launching a new product or program, it can contact us to get free press and then run an advertisement offering information, combined with offering sales promotion, direct marketing by mail or phone, and product demonstration or a visit by sales people.

In developing a promotion program, a company must first determine the target audience, the most important objectives, and a promotion budget and then design the promotion activities accordingly. Promotional objectives can include providing product information, stimulating demand, increasing store traffic, differentiating products, building a brand image, reminding current customers about product benefits, countering competitors’ offers, responding to the news, smoothing out seasonal demand fluctuation, and improving customer relationships.

Promotion must be integrated into a firm’s strategic planning because all elements of the market mix -- product, price, place, and promotion -- must be coordinated in order for a promotion program to be successful.

Promotion is an attempt to influence. Promotional activities are designed to inform,persuade, or remind the market of the firm and its products and ultimately to influence consumers’ feelings, beliefs, and behavior. A successful promotion program should include all the communication tools that can deliver a message to a target audience.

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