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Complete List of Courses

 

Advanced Diploma in Advertising & Marketing Communications

Course Code: AAM04

Course Duration: 8 Months

Course Fee: Rs 8000

 

Course Contents

Advertising in the Current Economic Scenario

History and Theories of Advertising

Functioning of an Advertising Agency

Client Servicing: The changing Agency-Client Equation

Creativity in Advertising

Out of Home Advertising- Exhibitions, Retail, Interiors, Outdoor

New Media Technologies: Interactive advertising and Advertising on the Internet

Media Planning & Execution of Advertising budgets

Evaluating the effectiveness of Advertising: Advertising Research

Market Segmentation & Consumer Behavior

Branding – Building brands

Integrated Marketing Communication

Corporate Image Management

Small Business Marketing & Internet Marketing

Corporate Image Management

 

Assessment

Case Analysis

Project

 

 

Course Name: Diploma in Interior Design

Course Code: GC39

Course Duration: 3 months

Course Fee: Rs 3000/-

 

Course Contents

Interior Styles

Design fundamentals

Survey and Drawings

Project Planning

Material Knowledge

Residential and commercial Projects

Furniture

Services

 

Course Name: Diploma in Product Management

Course Code: AM09

Course Duration: 3 months

Course Fee: Rs 2500/-

 

Course Contents

 

Marketing Basics

Product Understanding

Brand Management

Brand strategy

Advertising and Media

 

I. Advanced Diploma in Human Resource Management
Course Code: AHR03
Course Duration: 1 Year
Eligibility: Graduation or Final Yr Graduation
Course Fee: Rs 12000
Course Mode: Online
Course Contents:
Human Resource Development in Emerging Economic Scenario
Basic Principles and Behavioral Models
Human Resource Planning: Strategy & Challenges
Recruitments
Performance Appraisals
Internal Communication in Small, Mid and Large Sized Organizations
Workplace Ethics and Code of Conduct: Common Issues
Employee Relations
Managing Change in Organizations
Organizational Dynamics
Group Dynamism: Social Processes and Behavioral Issues
Wage and Salary Administration
Labour Laws
Assessment
Case Analysis (Indian & International)
Videos
Project

 

II. Diploma in Human Resource Management
Course Code: HR03
Duration:6 Months
Eligibility: Graduation or Final Yr Graduation
Course Fee: Rs 7500

Course Contents:
Introduction
Acquisition of Human Resources
Development of Human Resources
Motivation of Human Resources
Maintenance of Human Resources
Project Work 

 

Diploma in ESI and PF

Course Code: HR23

Course Duration: 1 Month

Course Fee: Rs 1000

Course Contents

Basic ESI/PF Norms

Getting Registrations

Legal Forms & Documents for PF

Benefits

Filing PF Returns

 

 

Diploma in Recruitment

Course Code: HR24

Course Duration: 1 Month

Course Fee: Rs 1000

Course Contents-

Contemporary Recruitment tools and Managing Responses

DBMS for recruitment

Technology & Recruitment

Industry Specific Recruitment

Interviewing Techniques & Skills

 HR24 1 Month 1000

 

 

Diploma in Performance Appraisal

Course Code: HR25

Course Duration: 1 Month

Course Fee: Rs 1000

Course Contents-

Performance Appraisal

Most Popular Methods

Modern Tools & Industry Examples

 

Diploma in Sales Management

Course Code: MM18

Course Duration: 3 Months

Course Fee: Rs 2500

 

Course Contents:

Sales Management

Sales Force Planning

Incentive Planning

Marketing in Sales

Pricing

Handling Price Parameters

Negotiations

Grievance handling

Taxation

Sales Promotions

 

 

Diploma in Marketing Management

Course Code: MM17

Course Duration:3 Months

Course Fee: Rs 2500

 

Course Contents:

Basic Marketing concepts

4P's of Marketing

Advertising and Sales Basics

 

HRM Sbort term Courses

 

Diploma in Human Resource Development

Course Code:HR03

Course Duration: 6 Months

Course Fee: Rs 7500

Course Contents:

Introduction

Acquisition of Human Resources

Development of Human Resources

Motivation of Human Resources

Maintenance of Human Resources

Project Work

 

 Diploma in ESI and PF

Course Code: HR23

Course Duration: 1 Month

Course Fee: Rs 1000

Course Contents-

Basic ESI/PF Norms

Getting Registrations

Legal Forms & Documents for PF

Benefits

Filing PF Returns

 

 

Diploma in Recruitment

Course Code: HR24

Course Duration: 1 Month

Course Fee: Rs 1000

Course Contents:

Contemporary Recruitment tools and Managing Responses

DBMS for recruitment

Technology & Recruitment

Industry Specific Recruitment

Interviewing Techniques & Skills

 

 

Diploma in Performance Appraisal

Course Code: HR25

Course Duration: 1 Month

Course Fee: Rs 1000

Course Contents:

Performance Appraisal

Most Popular Methods

Modern Tools & Industry Examples

 

 Diploma in Corporate Communications

Course Duration: 3 months

Course Fee: Rs 2500/-

Course Contents:

·                                 Basics of Business Communications

·                                 Advertising Basics

·                                 Procedures in Advertising and communication

·                                 Media Knowledge

·                                 Public Relations Basics

 

 

 

Advanced Diploma in Retail Management

Course Code: AAM02

Course Duration:1 Year

Course Fee: Rs12000

Course Contents:

Retailing Environment in Emerging Economies

Retailing Strategies

Market Selection and Retail Location Analysis

Merchandise & Supply Chain Management

Store Management

Store Layout & Design

Merchandise Pricing

Managing Human Resources

Managing a Retailer's Finances

Customer Service & Retail Selling

Problems and issues faced by retailer today

Financial implications of strategic retail decisions

Current happenings in the world of retaining

 

Assessment

Case Analysis (Indian & International)

Project

 

 

 

Diploma in Retail Management

 Course Code: AM03

Course Duration: 3 Months

Course Fee: Rs 2500

Course Contents:

Basics of Retailing

Operations

Marketing

Merchandise Mix

Advertising

Promotions

Supply Chain

 

 

Diploma in Marketing Communication

Course Code: AM12

Course Fee: Rs 2500/-

Course Duration: 3 months

Course Contents:

·                                 Marketing Basics

·                                 Advertising Basics

·                                 Procedures in Advertising

·                                 Public Relations

·                                 Media Knowledge

·                                 Below the Line Advertising

 

 

Diploma in Event Management

Course Code: AM04

Course Duration: 3 Months

Course Fee: Rs 2500

Course Contents

Event Basics

Conceptualisation

Presentation

Operations

Negotiations

Management

 

 

Diploma in Marketing Management

Course Code: MM17

Course Duration: 3 Months

Course Fee: Rs 2500

Course Contents

Basic Marketing concepts

4P's of Marketing

Advertising and Sales Basics

 

Diploma in Advertising Management

Course Code: AM01

Course Duration: 3 Months

Course Fee: Rs 2500

Course Contents:

Basics of Marketing

Consumer Behaviour

Print

Electronic and Interactive Advertising

 

Diploma in Public Relations

Course Code:AM07

Course Duration: 3 Months

Course Fee: Rs 2500

Course Contents:

Basic of Public Relations

Client Handling

Media Relationships

Celebrity Management, Events and conferences

 

Diploma in Advertising Management          

Course Code:AM01

Course Duration: 3 Months

Course Fee: Rs 2500

Course Contents:

•           Basics of Marketing

•           Consumer Behaviour

•           Print

•           Electronic and Interactive Advertising    AM01  3 Months          2500

 

Diploma in Retail Advertising

Course Code:AM02

Course Duration: 2 Months

Course Fee: Rs 2000

Course Contents:

•           Advertising

•           Promotions

•           Visual Merchandising