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Home » Education & Learning » Correspondence, Distance Learning Courses
(Online) Distance learning Marketing Management - MIT Pune In India

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Location : Maharashtra » Pune
Posted on : 22-Nov-2009
n Post Graduate Diploma Course in Marketing Management (PGDMM)
Introduction
Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand in a manner that will achieve the company's objectives.
Marketing management therefore encompasses a wide variety of functions and activities, although the marketing department itself may be responsible for only a subset of these. Effective marketing strategies play the keyrole in the success and growth of any organisation.
Potential Careers
Industry has a great demand of Marketing Managers in today's competitive world. This course will help opening doors of opportunities in a wide range of industries like Banking, Co-operative Credit Organisations, Insurance & Investment Companies, Manufacturing industries, Automotives, Information Technology firms, Pharmaceutical Companies, Telecommunications Companies, Oil, Gas and Petrochemical Companies, all Government and Semi-Government organizations, etc.
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Semester I
109 Marketing Management 1 02 Leadership and Organisational Behavior 103 Communication 113 Management Information Systems 111 Entrepreneurship |
Semester II
115 International Marketing 116 Advertising and Sales Promotion 117 Product and Brand Management 118 Industrial Marketing 119 Financial Services Marketing |
Fee Structure –
For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)
For NRI / Foreign Resident: USD 1700/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)
Exam Fee Per Attempt:
Exam fees per subject per attempt Rs. 200 / US $ 50 has to be paid by D.D at the time of Examination. For Subsequent attempts the exam fees will be Rs. 200 per subject / US $ 50 Payable at the time of examination. Total Fees to be paid in full at the time of admission in the form of Demand Draft drawn in favour of "MIT School of Distance Education" Payable at Pune.
Duration: One Year.
Validity of Registration: Two Years.
Eligibility: Any Graduate or Diploma holder with three years of experience.
n Post Graduate Diploma Course in Human Resource Management (PGDHRM)
Introduction
The greatest asset of any organization is human resource. Many organizations describe Human Resource Management as a combination of administrative personnel functions with performance management, Employee Relations and resource planning. More commonly HR is the department that deals with hiring, firing, training, and other personnel issues.
The main objective of Human Resources is to ensure the maximum return on the investment that an organization has made in its human capital and minimize risk. It is the foremost responsibility of human resource manager to conduct these activities in an effective, legal, fair, and consistent manner. Human resource management deals in following areas of an organization:
· Recruitment Strategy & Planning
· Recruitment Processes
· Selection Process
· Enrichment, Training and Development
· Performance Evaluation and Management
· Promotions
· Industrial and Employee Relations
· Record keeping of all personal data.
· Compensation, pensions, bonuses etc in liaison with Payroll
· Confidential advice to internal 'customers' in relation to problems at work.
· Career development
Potential Careers
H.R. Managers are in great demand in today's world in all small and large-scale industry, government & semi-government, private & co-operative fields, etc. Also there are wide openings in Information Technology and Information Technology Enabled Services, BPOs, etc. This course will be very beneficial to students in enhancement of their HR skills as well as to their recruitment as HR managers.
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Semester I
110 Human Resources Management 102 Leadership and Organizational Behaviour 103 Communication 113 Management Information Systems 101 Business Government and Society |
Semester II
125 Strategic HR 126 Enrichment-Training and Development 127 Recruitment-Selection and Retention 128 Enterprise Resource and Planning 129 Labour Laws
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Fee Structure –
For Indian Resident: Total Fees Rs. 17000/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)
For NRI / Foreign Resident: USD 1700/- (Inclusive of Prospectus Fee, Registration Fee and Course Fee)
Exam Fee Per Attempt:
Exam fees per subject per attempt Rs. 200 / US $ 50 has to be paid by D.D at the time of Examination. For Subsequent attempts the exam fees will be Rs. 200 per subject / US $ 50 Payable at the time of examination. Total Fees to be paid in full at the time of admission in the form of Demand Draft drawn in favour of "MIT School of Distance Education" Payable at Pune
Duration: One Year.
Validity of Registration: Two Years.
Eligibility: Any Graduate or Diploma holder with three years of experience.
Related to : (Online) Distance learning Marketing Management - MIT Pune In India
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