What is Advertising

Advertising is the process where any organization give information to their customer for product. It also create the brand image for product.

We should always remember if we are using banner that time we should know that we are capture to whom, we also know the impact of color on customers, 

Here I am telling some type of advertising in simple term read it and understand the basics of advertising.

Outdoor Advertising 

Outdoor is the oldest form of advertising, the term outdoor advertising cover a number of different types of advertising for example –

Billboards

Posters

Advertising on street

Posters on the sides of buses and taxis, poster inside the train and buses, airships etc. 

What is billboards –

Billboard are one of tools of outdoor advertising, these billboard use on vacant sites in cities, on the sides of buildings and by the side of main roads etc

Why marketer use billboards, the reason are given below

Low cost

Billboard can be localized for geographical area

Billboard advertising manager can use for shortly or seasonally.

The poster can be easily changed to suit changing circumstances.

Transport advertising –

Transport advertising have two type

1- inside transport advertising – where marketer use poster inside the buses, taxi, trains, airships, etc.

2 outside transport advertising – billboards and posters on the sides of buses and taxis.

What is Print media advertising?

Advertising in newpaper, magazines, professsionla journal, and other print based media.

What is TV advertising?

Television advertising refer to when any give advertisement on television, they do it because they want to capture more market, they want to create position of their company in the mind of customers  

If someone want to give his advertising on television then he should remember these point in his mind

Make advertisement very clear

Make add. Complete because no one is there who teach to customers

Make advertisement attractive

What is radio advertising?

When any company give there advertisement on radio, they give the information to customers for their product.

Example- whenever we listen any cricket match then after complete one over you listen advertisement.

What is Sponsorship?

Sponsorship of sporting event or any culture event is an increasingly popular way of increasing positive feelings about firms.

What is database and direct marketing?

Direct marketing is process where seller, sell his product to customers.

Database marketing is the part of direct marketing that is handled by computers. Where company have the record of customers.  

Colour for Packaging

Green- this colour rise environmentalism

Pink – this colour mostly used for cosmentics

White- this colour used for cleanliness

Brown- this is used for food containers

Yellow- this is used for attation catching , we should use it with black colour for cathing the attention of customers, now a days companies are using red colour with black