Monsoon Canvas, a new online art gallery makes it possible for collectors to invest in famous Indian artists at affordable prices, in their own time. The gallery uses innovative ways to pass on upstream cost savings to the art collector and also helps the collector relate to the artworks.

Strategically promoting only selected talented artists, the online gallery is able to maintain a close relationship with the artists and therefore acquire works at affordable prices. This model also helps the gallery provide more in-depth information on the artists that is very crucial to judge the investment worthiness of the artist. Additionally being an online gallery with excellent visual representations of the work, limits the costs associated with a physical gallery space.

In order for the collector to relate to the artwork and the artist, the profiles of the artists are formulated based on conversations with them, reflecting their muses and personal preferences. This provides the collector with more insights into the artists mind and his work. An investment will only be worthwhile if the collectors enjoy the artwork too.