PERIYAR MANIAMMAI UNIVERSITY

COADE PROGRAMME DETAILS:

DECApproved Vide S. No.8661

DEC/PMU/TN/Recog/2008 Dt:30/05/2008

Under Sec 3 of UGC Act,1956

MBA

Eligibility: Any Degree

Duration: 2 Years
 

Course Contents of MBA(2 years):-

FIRST YEAR:-

¨      Management Process and Organizational Behaviour

¨      Managerial Economics

¨      Accounting for Management

¨      Statistics and operations Research

¨      Management Information System

¨      Marketing Management

¨      Research Methodology

¨      Human Resource Management

¨      Business Environment

¨      Entrepreneurship Development

SECOND YEAR:-

¨      Strategic Management

¨      Production management

¨      Elective –I

¨      Elective –II

¨      Elective –III

¨      Elective –IV

¨      Elective –V

¨      Main Project

HUMAN RESOURCE - ELECTIVE:-

¨      Social Processes and Behavioral Issues

¨      Organizational Dynamics

¨      Wage and Salary Administration

¨      Organizational Change & Development

¨      Labour Legislation

¨      Strategic Human Resource Management and Development

¨      Managerial Behaviour and Effectiveness

¨      Creativity and Innovation Management

MARKETING – ELECTIVES

¨      Brand Management

¨      Consumer Behaviour

¨      Advertising and sales Promotion

¨      Industrial Marketing

¨      Rural Marketing

¨      Retail Management

¨      Marketing Research

¨      Services Marketing

FINANCE – ELECTIVES

¨      Capital Investment and Financial Decisions

¨      Management Control Systems

¨      Management of Financial Services

¨      International Trade Finance

¨      Security Analysis and Portfolio Management

¨      Advanced Financial Management

¨      Corporate Taxation and Auditing

IT (SYSTEMS) - ELECTIVE:-

¨      Computer Aided Production Management

¨      Database Management Systems

¨      Enterprise Resource Planning for Management

¨      Decision Support System

¨      System Analysis and Design

¨      Software Analysis and Design

¨      Software Development

¨      E-Commerce Technology Management

OPERATIONS MANAGEMENT – ELECTIVES

¨      Facilities Location and Process Design

¨      Computer Integrated Manufacturing

¨      Advanced Operations Management

¨      Logistics Management and Supply Chain  Management

¨      Advanced Maintenance Management

¨      Value- Engineering

¨      Business Process Re-engineering

CONTACT:

Periyar Maniammai University  Delhi Study Centre-1