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Google To continue screening Live Sports On YouTube.

Posted on Tuesday, May 11th, 2010 at 4:45 pm

After the success of IPL’s live streaming on You Tube, Google is looking at broadcasting other sports on the platform, even as it promises to be “better prepared” for next year’s IPL and offers an improved experience to viewers in India. Google has now entered into a two-year tie up with IPL to broadcast the 20-20 format cricket extravaganza on its You Tube platform.

Google India Managing Director Shailesh Rao said hat the company learnt quite a bit about how to make a live streaming experience on the internet successful and would be better prepared next year to deal with the large number of viewers.

This year, YouTube carried the Indian Premier League’s 60 matches live around the world. This was the first time the company showed a major sporting event live. Due to this a number of users were able to check on the match.