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Kindle eBook sales higher than their print version

Posted on Monday, May 23rd, 2011 at 1:03 pm

It was unimaginable five years ago but it is true now. eBooks have become more popular than the print editions. Amazon has just announced that a mere four years after their launch of the Kindle, they are now selling more eBooks than the print version.      

For those who have been following Kindle’s growth, this does not come as a surprise. Kindle’s eBooks sales overtook the hardcover sales in July 2010 and the paperback sales in January 2011. Now, the sales of the paid eBooks has surpassed the combined sales of both the printed versions..

One of the main reasons for the increase in the sale of eBooks is the steep price cut offered by Amazon. The cost of the device was reduced from $259 to $189 in June 2010. It was further reduced to $139 for a sci-fi version and now it has introduced a new ad-supported version for $114.This with a name “Kindle with special offer” is selling more than other Kindle devices.

Amazon claims that 2011 has been the fastest year for their growth rate and sales of Kindle books have grown three-fold this time compared to the same period last year