Twitter to offer automated ad buying system
Posted on Friday, June 10th, 2011 at 7:50 am
Twitter has now decided to offer an automated system for buying ads for small businesses. Predictably, this would lead to a torrent of new advertising in the business market.
Twitter’s president of global revenue- Adam Bain feels that Twitter’s sales department does not have the time to go through each and every demand of the small businesses that approach them. Thus Twitter has decided to offer a ready made/ turnkey type of ads by the end of this year.
In 2010, Twitter had come out with a online form and a program that helped marketeers promote themselves through tweets, trends and accounts. Marketeers could also find leads for the twitter market reps.
If implemented, apart from raising prices for ads in Google AdWords, it would also increase Twitter’s revenue from advertising to $150 million, almost the same as that of Facebook’s ad revenue in 2007.