Emarketer predictions favor Facebook
Posted on Tuesday, June 21st, 2011 at 9:46 am
The display ad business and revenue will eventually overtake the search option by 2015 predicts eMareketer and further adds that Facebook will be the fore runner in this category.
According to its predictions, Facebook’s US display ad revenue will reach $2 billion this year, making the company ahead of everyone else. This is almost a 80% jump from the previous year. The revenues had increased by triple figures from 2009 to 2010 and are predicted to show a 30% increase from 2011 to 2012.
Google come’s third, next to only Yahoo and Facebook in eMarketer’s predictions. Google’s display ad revenue would grow by around 30% this year.
Though both eMArketer and IDC predict the booming market of the display ads but they both differ in who leads the market. While eMArketer quite clearly favors Facebbok, IDC claims that Google overtook Yahoo in the first quarter. According to then Facebook only has a 8% share in the market making it number three.