BBL is a family-owned company and was formerly called as AMBER, started in 1976 by Shri Balvinder Pal Singh and Balwinder Pal Singh.

Mr Avninder Mutchall. The first plant was inaugurated by then the Chief minister Shri J.Vengal Rao. From the last 32 years biscuits are being made.

The quality was so brilliant that Amber had to expand in 1978 after 2 years.
With continued growth, the 2 brothers decided to start a new factory and they erected India&rsquos first 1200 mm plant.

Prior to making own biscuits for 20 years of all the varieties including cream and cracker, now BBL is making Biscuits for India&rsquos largest FMCG ITC Sunfeast. BBL also succeeded in making the Parle&rsquos Hide and seek chocolate chip moulded biscuits, success in the tough weather conditions of India. Chocolate chips biscuit were made successfully for the 1st time.

BBL is the first company in the Hyderabad, AP for getting the HACCP certification for food safety system.

In 1986 diversion was planned to making Ice cream cones in DELHI and a plant was ordered to world leaders M/S. Franz Haas &ndash Austria.