What started off as a freelance bartending company in 1997, today is India's only Institute of Bar Operations & Management which also specializes in bar designing, bar and restaurant interiors, menu designing, bar management consultancies, training- soft and technical skills, human resource development, extreme flair bartending, mega theme parties, pub promotions, launches - liquor / product / bar, bar products, celebrity bartenders, seminars, bar competitions and awards, beverage catering, event designing, planning and management.