Marketing Research NMIMS Assignment Dec 2019

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell tomato ketchups of the Nestle Maggi brand. Which non-probabilistic sampling method would you use to complete your research. Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organization. Your FMCG client has recently introduced &ldquoDigest Healer,&rdquo a new type of biscuit that contains ingredients that are meant to be good for Diabetic patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client.

3. You have been recently appointed as a &ldquoNew Product Development&rdquo Head for a South Indian fast food retail chain conglomerate named as &ldquoGujarat is Great&rdquo which operates in Western & Southern India regions only. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.