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Integrated Marketing Communication NMIMS Assignment Dec 2019

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by Mr. Prakash
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Integrated Marketing Communication

1. You are the owner of a Fashion Jewellery store. You have planned an end of season sale. How would you use sales promotion tool to make the sale a success

2. You are the brand manager of an FMCG Hair company and your company is launching a new hair oil which is good for colored hair. Explain the Integrated Marketing process you will use to launch the product

3. Case Study

Alia Bhatt &ndash Brand Ambassador Uber Eats

You are Brand Manager for Uber Eats. You have tied up with Alia Bhatt as the Brand ambassador.

a Think of an interesting active integration of Uber Eats in the next Alia film.

b How would you leverage Alia Bhatt to promote your brand.

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Mr. Prakash (Registered since July-2017)
Vile Parle, Mumbai, Maharashtra
Location address map : Church Gate, Mumbai, Maharashtra, India (Deals In : All Over India)
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