PRINCIPLES OF MANAGEMENT,MARKETING MANAGEMENT & FINANCIAL MANAGEMENT

1.1 PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the Universality of Management Give examples to illustrate your arguments.

2. &ldquoThe importance of strategic planning is now fully realized by the Indian corporate sector than before&rdquo- Discuss

3. Explain about the personal challenges involved in becoming a manager and a leader in today 's turbulent environment.

4. Without effective management the resources will remain as resources cannot be converted into productive utilities - Do you agree Give reasons.

1.2 MARKETING MANAGEMENT

1. What is market segmentation What are the different ways of segmentation/suggest the segmentation strategy for the following products: Edible oil, Table top wet grinder and Business magazine.

2. What strategies you would recommend to be followed during the four stages of PLC. Identify one product and one service for each stage in the PLC. Give reasons for your answer.

3. What are objectives of pricing strategies Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, Sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional media Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

FINANCIAL MANAGEMENT

1. It is usual to good dividends when the company is making good profit. It is profitable for companies not to any dividend even when they are making good profits. What will be the reaction of the shareholder Discuss.

2. &ldquoIn managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability&rdquo. &ndash Comment. What strategy should the finance manager develop to solve this problem

3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. &ldquoThe success of a business concern depends upon the way in which it&rsquos earnings are computed, distributed and retained&rdquo- Comment on this statement.