TRAINING &DEVELOPMENT,MARKETING RESEARCH &CONSUMER BEHAVIOUR,INVESTMENT, SECURITY AND PORTFOLIO MANA

HRM: b TRAINING AND DEVELOPMENT

1. If training is the possible solution, then find out the best approaches in a given situation like coaching, mentoring, feedback, classroom training, team building &ndash Give example.

2. Evolve a new evaluation scheme for training of bank officials to eliminate the disadvantages of existing evaluation scheme

3. HR functionaries are better suited to become trainers than line managers. They don&rsquot require training as they are experts in training. Give at least four arguments for against this statement.

4. Prepare a developmental job assignment for a newly joined marketing trainee who is found to be having high potential &ndash Give example.

2.7.2 MM : a SALES AND DISTRIBUTION MANAGEMENT

1. Give the picture of Impact of sales motivation on FMCG organizational performance of P&G.

2. Is Personal selling practices the best way to enhance sales of industrial Products in power sector Give your answer and justify.

3. Discuss the sales promotions and advertising effect on sales performance of consumer goods of Unilever.

4. &lsquoGIG&rsquo Economy and freelancers as distribution agents in food delivery service. Bring out its future trend in India.

2.7.2 MM : b MARKETING RESEARCH AND CONSUMER BEHAVIOUR

1. How marketing research helps for the FMCG manufacturing company for segmenting the market.

2. Develop a questionnaire for conducting survey for meaning hospital service quality.

3. Marketing research agencies plays a major role in today&rsquos business world though it has demerits &ndash Explain with example.

4. What are the application areas of market research in present scenario and explain about any three of them with examples.

2.7.3 FM : a INVESTMENT, SECURITY AND PORTFOLIO MANAGEMENT

1. As an investment advisor what feature would you suggest being included in the investment bunch of a client And also suggest where an investor should be careful. Consider the above statements and keep the present situation in mind Give your suggestions.

2. The technical analyst places a great deal of importance on supply and demand in stock pricing. Presumably the fundamental analyst also believes that supply and demand are important. In what ways do the two groups disagree on the subject

3. &rdquoThe concept of a random walk in stock prices is bizarre and implies totally irrational behaviour by the investing public. Nothing could be further from the truth than random walk. Prices are related to fundamental economic worth is misleading.&rdquo &ndash Comment.

4. Comment on the following statement &ldquosince Markowitz portfolio theory requires so many assumptions, the notion that investors should be concerned with the risk of the overall portfolio rather than the risk of the individual securities is misleading&rdquo.