Annamalai MBA Assignment Answer Sheet 2019-2020

Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD.

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PRINCIPLES OF MANAGEMENT

1. Management is said to have universal application. How do you justify the Universality of Management Give examples to illustrate your arguments.

2. &ldquoThe importance of strategic planning is now fully realized by the Indian corporate sector than before&rdquo- Discuss

3. Explain about the personal challenges involved in becoming a manager and a leader in today 's turbulent environment.

4. Without effective management the resources will remain as resources cannot be converted into productive utilities - Do you agree Give reasons.

MARKETING MANAGEMENT

1. What is market segmentation What are the different ways of segmentation Suggest the segmentation strategy for the following products: edible oil, table top wet grinder and business magazine.

2. What strategies you would recommend to be followed during the four stages of PLC Identify one product and one service for each stage in the plc. Give reasons for your answer.

3. What are the objectives of pricing strategies Discuss the merits of different pricing techniques that you would recommend for the following products. Laptop, sports utility vehicle, designer tiles.

4. Do you think that social media advertisements would kill all other traditional MEDIA Discuss your answer with proper justification. Also explain under what circumstances online advertisements would be highly recommended.

HUMAN RESOURCE MANAGEMENT

1. &ldquoHuman resource planning is a pre-requisite for effective management of human resources.&rdquo In the light of this statement, analyse the significance of human resource planning.

2. Explain a sample HR departmental structure for a large manufacturing organization and explain the functions.

3. You are appointed as HR manager for a mid size leather company which is new. Now you are asked to fix pay scale for the employees. Explain your process of pay fixation.

4. Performance Appraisal System helps employees to identify the areas in which they need to improve &ndash Do You agree or disagree Justify with the suitable methods.

FINANCIAL MANAGEMENT

1. It is usual to good dividends when the company is making good profit. It is profitable for companies not to any dividend even when they are making good profits. What will be the reaction of the shareholders Discuss.

2. ldquoIn managing working capital the finance manager faces the problem of compromising the conflicting goals of liquidity and profitability&rdquo. &ndashComment. What strategy should the finance manager develop to solve this problem

3. Design an appropriate capital structure which yield more profitability for a service industry. Illustrate your answer with the help of EBIT-EPS analysis.

4. ldquoThe success of a business concern depends upon the way in which it&rsquos earnings are computed, distributed and retained&rdquo- Comment on this statement.

STATISTICS FOR MANAGERS

1. Develop a research problem that requires the use of discriminate analysis. Use &lsquoentered college&rsquo &lsquodid not enter college&rsquo as dependent s. Discuss with basic functions

2. A Statistical survey is a scientific process of collection and analysis of numerical data. Explain the stages of statistical survey. Describe the various methods for collecting data in a statistical survey.

3. Two groups of 100 people each were taken for testing the use of vaccine. 15 persons contracted the disease out of the inoculated persons, while 25 contracted the disease in the other group. Test the efficiency of the vaccine, use X square value at 5 percent level for one degree of freedom the value of X square 3.82

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