NMIMS APRIL 2020 ASSIGNMENT MARKETING RESEARCH

MARKETING RESEARCH

1. As a researcher, you need to study how many Kirana stores in Mumbai sell Knorr soup of the Hindustan Unilever brand. Which non-probabilistic sampling method would you use to complete your research. Also state the reasons behind choosing that method.

Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organisation. Your FMCG client has recently introduced &ldquoLean Noodles,&rdquo a new type of noodle that contains ingredients that are meant to be good for Obese people. The FMCG company wants to understand how customers are reacting to their recently launched noodle brand. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client.

3. As a New Product Development NPD Head for an Automobile brand Kia Motors, you have been asked to develop 2 new innovative products as part of their soon to be launched Electric Vehicle version & a Petrol Vehicle version.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing If Yes or No, please state your reasons to support your answer.

NMIMS APRIL 2020 MBA ASSIGNMENT.