IGNOU PRODUCTION MANAGEMENT

MS-63: Product management

1. What is a product Taking the example of refrigerator, explain the anatomy of the product i.e. the core benefits, tangible specifications, and augmented features.

2. Taking the example of packaged fruit juices, explain how you can generate new product ideas using attribute analysis.

3. Briefly explain the concept of Product Life Cycle PLC.Do all the products follow the bell shaped curve of PLC Discuss giving suitable examples.

4. What do you understand by the term &lsquoproduct positioning&rsquo Describe the alternative basis of positioning that you can apply for a tooth paste.

5. Discuss the various functions that packaging performs in marketing of cooking oil.

6. What are the objectives of test marketing Taking any new product of your choice explain how you would go about its test marketing.

MS-64: International marketing

1. What do you understand by the term &lsquoInternational Marketing&rsquo Explain the reasons for which firms enter international markets.

2. Distinguish between the following giving suitable examples.

a &lsquoEthnocentric&rsquo and &lsquoPolycentric&rsquo orientations

b &lsquoFree Trade Area&rsquo and &lsquoCustoms Union&rsquo

c &lsquoPre-investment Planning&rsquo and &lsquoPost-investment Planning&rsquo for management of political risk.

3. Discuss the significance of letter of credit in international marketing. Explain the operation of a letter of credit.

4. What is the effect of &lsquoterms of delivery&rsquo on the price to be quoted by an exporter Explain giving an example.

5. How does culture influence international marketing decisions Explain with the help of suitable examples.

6. Briefly explain the components of international advertising strategy. What are the relative advantages of standardization and adaptation of an international advertising programme