IGNOU MS 65

MS-65: Marketing of services

1. Where do the following fit on the &lsquoContinuum of Evaluation&rsquo for different types of products

a Automobile repairs

b Teaching

c Restaurant

What are the implications for consumer behavior

2. Explain the logic behind these two quotes: &ldquoA complaint is a gift&rdquo and &ldquoThe customer who complains is your friend&rdquo.

3. Do you think physical evidence really matters in marketing of services Discuss with the help of examples.

4. As a manager of a movie theatre, what strategies would you use to overcome demand and supply challenges

5. What do you understand by &lsquonon-monetary costs&rsquo with reference to marketing of services Describe the non-monetary costs involved in the following:

a Home Loans

b Health Services

6. What are the implications of the services marketing triangle Explain giving suitable examples.

MS-91: Advanced Strategic Management

1. Explain corporate policy formulation process and examine the importance of formulating a corporate policy in today&rsquos changing scenario.

2. Describe the role of the Board in strategic management. What according to you, are the factors that influence the effectiveness of Board

3. Read the case study &lsquoRanbaxy Laboratories Ltd. RLL&rsquo from Block-3 of MS-91 and identify the various modes of entry Ranbaxy has adopted in different regions. What are the pros and cons of each mode of entry

4. Explain the concept of creativity. Taking the example of a creative organization explain how does creativity contribute to the success of an organization.

5. List the ways in which corporate philanthropy is undertaken and comment on the relevance of strategic philanthropy for business organizations.

6. Write notes on the following:

a Business Ethics

b Value Systems and IT

c Multi domestic Strategy

d Components of Corporate Strategy