NMIMS NEW FILES READY

Course: Integrated Marketing Communications

1. You are a young entrepreneur and have developed an app for Health Management. Explain how would you apply the 4 P&rsquos of Marketing Mix to launch your product. 10 Marks

2. You have joined as the brand manager for a Potato Chips brand &lsquoFUNZ&rsquo. Explain how the process for getting an Integrated Marketing plan from your agencies to launch the product Also think of an interesting way of positioning the brand. 10 Marks

3. Case Study

Bringing &ldquoJoy in Fitness&rdquo to life for a Smartwatch Brand

You are Brand Manager for a Smartwatch Brand HighLife. Your core Campaign idea runs around Joy in Fitness. You have organised an online Stepcount Marathon to get people moving. The marathon will be active for 2 days where people with the Smartwatch can participate and their steps will get logged in. As the objective is to get maximum participation, people who do not have the smart watch can be encouraged to buy one through an offer or they can directly participate through the highlife app.

There is a nominal cost for participation and the proceeds from that would go to Diabetes Association. You want to invite people to participate. The objective is to associate Joy in Fitness with Highlife Smart watch.

a. What would be your Target group and how will you reach out to them 5 Marks

b. What would be your PR approach 5 Marks

Course- International HR practices

1. FARMEP is a medium sized equipment manufacturing company based in Mumbai. Now the company is planning an international expansion and for this it has decided to start a plant in Vietnam. Since the company does not have any international experience, you are hired as an expert to guide them in international HR. Identify the IHRM practices for FARMEP.

2. VINTECH Ltd. Is a leading IT firm in India. The company has recently started its operations in south Africa. The company is planning to send 50 more expatriates to south Africa. Explain what would be the expatriate selection criteria in this case

3. KAMLEYS is a leading Indian toy manufacturer. The company is planning international expansion. It is planning to set up plants in Asia and Africa. Company is in the process of drafting a compensation plan of the employees in Asia. In this context answer the following:

a Which factors will directly affect the compensation plan

b What will be the key components of the compensation plan