NMIMS JUNE SESSION ASSIGNMENTS

Cost & Management Accounting

1. Given the slowdown in the auto sector, Fast Automobile company, a car manufacturing company wants to go in for an overhaul of its operations. The Management wants to review the cost of all its product lines i.e. types of cars it has in various segments and the way they value their closing stock given the inventory pile up, to take some strategic decisions.

The Management accountant is asked to prepare a summary of costs to enable the top team to decide which product to manufacture, discontinue some segments etc. What are the various types of ways the Management accountant can classify the costs by Management decisions. Describe any 5. Also, discuss the different ways in which the company can value its closing stock

10 Marks

2. Traditional Managerial accounting was all about managing costs whereas Management

accounting has undergone a sea change, given the change in the overall Global

environment. Discuss and describe in relation to the following -

Growth of E-Commerce and e-business. Share atleast 2 practical examples.

Focus on cross-functional Groups

Total Quality management concept

How these impacted global management accounting practices

10 Marks

3. Fancy Bag company purchases Ladies Bags from a wholesaler @ Rs 1100/- per piece.

They add accessories and packaging and sell each bag for Rs 1800/- per piece. They incur certain fixed expenses.

The company wants to understand how many pieces they must sell in order to be profitable.

They seek the help of a Management accountant to:

a. Ascertain Contribution per piece and as a % of Sales Price 5 Marks

b. Prepare the Profit / Loss account for sale of 200 pieces 300 pieces

Details provided:

Purchase Cost 1100 per pc

Sale 1800 per pc

Expenses Per Month

Rent 50000

Staff Salary 75000

Commission per pc 100

Integrated Marketing Communication

1. You are a baker and have set up your own Bakery. You have the resources and enough space to fulfill orders in New Mumbai. Describe how would you promote your brand to maximize the no. of orders per day 10 Marks

2. You are the brand manager of a hygiene soap which protects you from germs. You have

launched a campaign to build awareness on the importance of washing hands. For this the

brand has tied up with an NGO to create awareness across the country especially in smaller

towns. How will you leverage this association to build positive equity for your brand

10 Marks

3. Case Study

ICICI ropes in Shahrukh khan as their Global Brand Ambassador

You are Brand Manager at ICICI &ndash Retail Banking and have tied up with Shahrukh Khan

as the Brand ambassador.

a. Think of an interesting active integration of ICICI in the next Shahrukh film. 5 Marks

b. How would you leverage Shahrukh to promote your brand

Marketing Research

1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products Surface cleaner, Bathroom power cleaner & Kitchen power cleaner. Which non-probabilistic sampling method would you use to complete your research Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines. 10 Marks

2. You are the Head of a Market Research Organisation. Your client has recently introduced &ldquoiD Traditional Filter Coffee Decoction&rdquo. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client. 10 Marks

3. You have been recently appointed as a &ldquoNew Product Development&rdquo Head for Kellogg&rsquos Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products 5 Marks

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products If Yes or No, please state your reasons to support your answer. 5 Marks