NMIMS WORLD CLASS OPERATIONS

World Class Operations

1. What are the sources of environmental pollution Explain with a suitable case 10 Marks

2. QFD is believed to be beneficial for implementing world class standards in operations. Do you believe this If yes justify your answer with examples. 10 Marks

3. a. You are the operations manager of the big manufacturing unit. You have been asked by the Chief Operating Officer of the firm to prepare a white paper on Benchmarking for the firm. In this regard explain the different types of Benchmarking. 5 Marks

3. b. You are the operations manager of the big manufacturing unit. You have been asked by the Chief Operating Officer of the firm to prepare a white paper on Benchmarking for the firm. In this regard explain the process of Benchmarking. 5 Marks

Marketing Management

Mr. Amish has written a self-help book &ldquoHappy Happy&rdquo which can be read by people from all walks of life. The book revolves around a core idea of being happy in all stages of life. The publisher doesn&rsquot have any distribution network of its own.

Mr. Amish delivers session in many management schools on the topic &ldquoHappiness&rdquo. He is

very popular among students and corporate. He also delivers session as a key note speaker

in many management conclaves and seminars.

Mr. Amish has no online and social media presence. He doesn&rsquot write blogs or articles.

Mr. Amish is a good author but has no idea about marketing and distribution of books. He

hires you as a Marketing consultant for overall marketing and distribution of books.

1. What are the distribution channels that you will use to distribute the product across Indian

market Explain the same with reason. 10 Marks

2. Suggest the Geographic, Demographic and behavioural segmentation for the book &ldquoHappy

Happy&rdquo 10 Marks

3. a. Explain five online social media platform through which you will promote the book.

5 Marks

3. b. Explain the buyer decision making process for purchasing a self-help book.

5 Marks

Financial Accounting & Analysis

1. Ms. Sandipa is the accounts executive for a company called SS Enterprises. Her job description requires her to supervise the process of recording of the transactions of business and to ensure that all accounting assumptions are taken care of. However, her junior executive is confused about the concepts of the accounting period assumption and the Separate entity assumption.

Elaborate how Sandipa can explain the concepts to her junior with the help of suitable example. 10 Marks

2. Marry Kom is planning to invest in the share market. She has a profile of risk seeker investor but she believes that before investing it&rsquos important to understand market ratios effectively. Discuss any five market ratios with their importance that Marry Kom should look into before undertaking any investment decision 10 Marks

3. The following information is available in relation to Britannia Baby Company. The Company has profit before taxes of Rs 50 lacs. a. Classify and give reasons for the cash flows falling under the operating activities 5 Marks b. Classify and give reasons for the cash flows falling under the investing activities 5 Marks

Particulars Amount Rs in Lacs 1. Tangible assets purchased during the year 75 2. Depreciation charged on these tangible assets for the year @ 10% 3. Stock sold for the year 95 4. Loan given to Big Boy Company 150 5. Interest received from Big Boy company for the said loan @11.5% 6. Shares purchased of a company called as Arvind Mills 10 7. Dividend Received from Arvind Mills 1 8. Taxes paid for the year @ 30%