NMIMS JUNE 2020 ASSIGNMENT - INTERNATIONAL MARKETING CUSTOMIZED ANSWER

INTERNATIONAL MARKETING

1. United Kingdom recently marched out of EU after a long fought battle for BREXIT. Companies have started moving out of UK as it no longer remains the doorway to Europe. Also it has to fight high inflation, labour shortage and many other issues as an outcome. It would want to project a new Brand of United Kingdom to the world. You are a part of the team headed by the Prime Minister of Great Britain, Mr. Boris Johnson, designed to come up with a long term plan for the same. Can you enlist a few measures, strategies and hurdles you would face Use PESTEL Analysis and Global Marketing Strategies to ascertain the same

2. Forever 21 recently shut down many of its operations across the world. It&rsquos a cult brand that went through massive issues. Critics blame that most of it was to do with strategies in International Markets outside of USA and labour issues. Its recent filing of Bankruptcy could have been avoided. If I put you at the helm of affairs a Forever 21, what strategies would you have suggested or applied in order to make the drowning brand survive and what hurdles would you have faced for the same Use help of Global Market Entry and Global Brand Development Strategies for the same

3. Post its recent launch in London and recent success in other parts of UK, Ola Cabs plan to enter USA.

a. They require your services to help them to do a formal research for the same

b. Also they would require your help to understand the Cultural and Social factors which they need to be aware about