NMIMS JUNE 2020 ASSIGNMENT - MARKETING RESEARCH CUSTOMIZED ANSWER

MARKETING RESEARCH

1. As a researcher, you need to study how many kirana stores in Mumbai sell Lizol brand and range of products Surface cleaner, Bathroom power cleaner & Kitchen power cleaner. Which non-probabilistic sampling method would you use to complete your research Also state the reasons behind choosing that method. Also explain as to how you will proceed ahead with choosing the areas / localities in Mumbai to conduct your research along with timelines.

2. You are the Head of a Market Research Organisation. Your client has recently introduced &ldquoiD Traditional Filter Coffee Decoction&rdquo. Your client wants to understand how customers are reacting to their recently launched Filter Coffee Decoction. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the client.

3. You have been recently appointed as a &ldquoNew Product Development&rdquo Head for Kellogg&rsquos Corn Flakes which operates across pan India. You have been asked to develop 2 new innovative products as part of their Menu.

a. Explain the process in detail to arrive at the creation of your 2 new products.

b. Is there a need to conduct Test Marketing post creation of the 2 innovative products If Yes or No, please state your reasons to support your answer.