NMIMS JUNE 2020 ASSIGNMENT - B2B MARKETING CUSTOMIZED ANSWER

B2B MARKETING

1. Crompton Greaves Ltd is the leader in Indian Domestic market for electric motors, which conform to Indian & International Standards. The company faces a severe competition from small scale motor manufacturer as well as large global players like Siemens & ABB. What suggestions you would like to give to the company to maintain its leadership position in this product category

2. An automobile component OEM manufacturing alternators has appointed your advertising agency to design the promotional strategy for their product. You are required to prepare a marketing communication campaign & select appropriate media vehicle for the same keeping in mind the target audience.

3. Read the following Case & solve the questions given:

ABC is a leading brand of furniture in B2C segment having presence in various cities in India. ABC now plans to introduce in B2B category by launching a product line in the office furniture category. It intends to sell both Indian as well as imported furniture so as to cater to the different needs & wants of the target audience. It intends to target corporates but is not clear how to go about marketing & selling it to corporates B2B as ABC was always involved in selling home furniture B2C.

a. Suggest positioning strategies to be adopted by ABC for their new product line in B2B Category.

b. Suggest a suitable sales promotion strategy for ABC&rsquos new product line of office furniture.