NMIMS Brand Management June 2021 Solved Assignment

Brand Management 1. Steve Forbes, editor in chief of Forbes Magazine has said that brand is the single most important investment one can make in their business and creating strong brands should be the ultimate aim of any business. There are many companies that have been successful in creating strong iconic brands. Colgate, Maggie, Starbucks, Dettol, and Royal Enfield Bullet are strong brands in their respective product categories. Study the above brands and identify the common points these brands have adopted to grow into strong brands. 2. Pro Kabaddi League PKL has revolutionized the indigenous sport of kabaddi and positioned it as an aspirational sport for both players and fans. PKL is a trailblazing initiative by Mashal Sports Private Limited and Star India Private Limited. They have jointly worked towards elevating the sport of kabaddi to an international standard and have infused new life into the sport by bringing it to the major metropolitan cities of India. The bid prices for players have increased tenfold and sponsors are queuing up to sponsor the league. The league has witnessed tremendous growth since its inception in 2014. PKL has grown to become the second most watched league in India on television. PKL is backed by the Amateur Kabaddi Federation of India AKFI, and supported by participating members of the International Kabaddi Federation IKF and the Asian Kabaddi Federation AKF. What are the branding and marketing challenges PKL has successfully cracked to galvanize the resurgence of Kabaddi into an aspirational, world class brand with a remarkable fan following Critically evaluate the role of brand marketing programs in the success of PKL. 3.a. Walter Landor is a renowned brand designer and founder of brand consulting firm Landor. He says, &ldquoProducts are made in a factory but brands are created in the mind&rdquo. Explain his statement with examples from service and pharma&rsquos sector in India. 3.b. VIVO is back as Indian Premier League IPL title sponsor for 2021 season. Choose a popular event and identify its sponsor. How the sponsor/sponsors are building brand equity with their sponsorship Is the sponsorship integrated with other marketing communications