NMIMS International Marketing June 2021 Solved Assignment

International Marketing 1. You are a South Indian Snacks brand extremely popular in India that sells varieties of Dosa, Idli, Vadas and Chutney. You wish to expand your operations in Qatar. What would be the various Societal & Cultural norms your will consider and why 2. You are a manufacturer of electric scooters in US. The overall production costs of the scooters are extremely high when you manufacture and sell in the home market. This leaves you with very less profit margin. What would be your strategy to increase your profit margins and why 3. You are a well-known Turkish brand TURK-NEY Turkish Honey that sells Organic Honey throughout the world. Even though there is stiff competition, you see India with a huge potential and plan to expand your retail operations in India. a. List down 3 global pricing policies. Which of the 3 global pricing policies would you consider and why Also list down competitors in India in the honey segment Name any 5. b. List down the various marketing and product promotion techniques you will consider and why