NMIMS Services Marketing June 2021 Solved Assignment

Services Marketing 1. You are hired as a consultant by a newly set up supermarket in Noida called Spark. Can you guide them about the 4 I&rsquos of Service Marketing and what strategies can they use to overcome the same 2. Super JET a private chartered flight company wants to use your help in designing their flower of Service. Can you guide them on the same 3. XYZ Ltd. is a company which deals with rendering Intellectual Property Rights services to various corporate houses in Mumbai a. They are losing out to competitors as they are not able to understand customer expectations. Can you guide them on the factors influencing customer expectations and the components of customer expectations b. Also, can you guide them that how can they improve the customers service encounter with the help of the servuction system