NMIMS MARKETING OF FINANCIAL SERVICES ASSIGNMENT DEC 2021

MARKETING OF FINANCIAL SERVICES 1. One of your clients wants to apply for a Home Loan in the next 12 to 18 months. In 2020 during the pandemic the client had lost his job and delayed his credit card payments. The client is worried that this may impact his credit score maintained by Credit Bureaus. Suggest a roadmap to your client to improve his credit score. 2. Develop a Public Relations campaign for a Bank of your choice to highlight the &ldquoDigital Banking&rdquo edge that your Bank offers. 3. You are a Financial Planner. Your client Ashwin Aswani aged 37 years and works with an IT company earning Rs 15 lakhs per year. His wife Asha, aged 34 years, is a homemaker. They have one daughter Rimmi aged 5 years. The couple requires your help to make some financial decisions. You can make any assumptions to further build up your case. a. Ashwin wants to buy a Pure Risk Life Insurance cover of Rs 1.5 crore. He is confused whether he should buy a ULIP a Term Plan. Recommend the product best suited for his requirement. b. Ashwin has expressed his desire to retire by the age of 55. Design a retirement plan for him.