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Search engine optimization, or SEO, is the process of improving a website's technical setup, content relevance, and link popularity so that its pages are more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher. In order to develop a company's brand, boost sales, and enhance website traffic, social media marketing, often referred to as digital marketing and e-marketing, makes use of social media platforms where users may create social networks and share information.It's time to start publishing once a plan has been established. SEM, is one of the best strategies for expanding your company in a market that is becoming more and more competitive. SEM is the most efficient approach to market your items and expand your business because there are millions of businesses competing for the same consumers' attention online.