Digital Marketing Manager

About us:
HURLAD is a marketing and advertising firm that provides marketing, branding, and advertising solutions for cafes, FMCG and Lifestyle industry. Our carefully designed digital marketing campaigns appeal to the target audience with a psychologically informed approach. Our strategically created purchaser persona is the tool that ensures the success of the advertisement campaign.
We further provide real-life content production which is pivotal in making our client a contender in the global market. All our world-class services are provided at a cost affordable to even the smallest and most resource-scarce businesses.
Responsibilities:
1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns
2. Should know how to create backlinks, off-page SEO, on-page SEO, keyword selection, directory submission, guest posting, article submission etc.
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
5. Instrument conversion points and optimize user funnels
6. Should know how to make professional reports