Brand Manager - Marketing - Education (7-15 Yrs) Hyderabad (Marketing/PR/Advertising)

- The Brand Manager will be responsible to establish and maintain a positive brand image for the institution. They will be managing and implementing various branding and marketing strategies to enhance the school s reputation, attract students, engage with parents and the community, and ensure a consistent and compelling brand identity.Key Responsibilities :Brand Development :- Develop and implement a comprehensive branding strategy that aligns with the school s mission, values, and educational offerings.- Define the school s unique selling propositions and create a compelling brand story.Visual Identity :- Oversee the development and maintenance of the school s visual identity, including logos, color schemes, typography, and design guidelines.- Ensure all school materials and communications adhere to the established visual identity.Marketing Campaigns :- Plan, execute, and measure marketing campaigns to attract prospective students and engage with current students, parents, and the wider community.- Collaborate with the admissions team to create marketing materials that showcase the school s strengths and offerings.Public Relations :- Cultivate relationships with local media outlets and education influencers to secure positive media coverage and press releases.- Respond to media inquiries and act as a spokesperson for the school when necessary.Brand Compliance :- Ensure that all school departments and staff adhere to the established brand guidelines in their communications and materials.- Conduct brand training sessions for staff members, as needed.Market Research :- Conduct market research to identify trends, competitor strategies, and opportunities for growth.- Analyze data to inform branding and marketing decisions.Budget Management :- Develop and manage the branding and marketing budget to ensure efficient allocation of resources.Events and Community Engagement :- Plan and execute school events, open houses, and community engagement activities to promote the school s brand and foster a sense of belonging.Qualifications :- Bachelor s degree in marketing, communications, or a related field (Master s degree is a plus).- Proven experience in branding, marketing, or public relations, preferably in an educational setting.- Excellent communication, interpersonal, and project management skills.- Strong creative and design sensibilities. (ref:updazz.com)

Payroll Type : Permanent