Head Of Content Strategy And Marketing (7:10 Years) For An Product Based Company

We are looking for a " Head of Content Strategy and Marketing "for one of our esteemed Clients for BangaloreLocation.
RESPONSIBILITIES:
Accountable for all B2B content marketing initiatives to drive views, traffic, engagement and leads. Deliver brand and product awareness, sales and customer retention.
Drive the creation of outstanding B2B content, that delivers inbound traffic and leads and that the industry looks up to. This engaging, industry:leading content will be in the form of case studies, white papers, blogs, ebooks, videos etc.
Work independently or in collaboration with other writers and designers to create the above content.
Own and run social media : across YouTube, LinkedIn, Twitter, Facebook, Slide share etc.
Identify content creation and co:marketing opportunities with relevant publications and bloggers to expand company 's brand awareness and generate sales ready leads. Also build on:going relationships with these channels to distribute your content.
Analyze the effectiveness of content campaigns through collecting data and producing reports. Ensure that insights are integrated into current and future strategies.
REQUIREMENT:
First and foremost, you must be a great storyteller.
7 : 10 years of experience in content marketing.
B2B and/or Retail industry experience is strongly preferred.
Exceptional written and verbal communication skills with strong storytelling and thought:provoking, executive:ready presentation skills.
Hands:on with content creation and distribution. Experience working with writers, designers and developers to deliver marketing content.
The ability to work closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling marketing content.
Job Type: Permanent