Demand Generation Specialist - IT (3-5 Yrs) Mumbai/Pune (IT Sales)

Key responsibilities :1. Market Research : Stay informed about industry trends, competitive landscapes, and customer needs to tailor marketing strategies effectively.2. Campaign Development : Develop and execute integrated marketing campaigns that effectively target and engage various customer segments, and industries.3. Content Development : Write your own content and also collaborate with content creators to develop compelling marketing materials, including whitepapers, case studies, web content, and email campaigns.4. Lead Generation : Drive lead generation through multiple channels, including online and offline marketing activities, webinars, events, and other demand generation programs.5. Sales Enablement : Work closely with the sales teams to ensure alignment between marketing efforts and sales goals, providing them with the necessary materials and insights to close deals.6. Data Analysis : Monitor and analyze campaign performance metrics to identify and suggest areas of improvement and optimize strategies for lead generation and conversion.7. Reporting and Analytics : Provide regular reports on the performance of marketing campaigns and recommend data-driven improvements.Who we are looking for ?- A thinker and a problem solver- A self-motivated individual who has absolute focus on numbers and is hungry for growth (financially and career-wise too)- Who has knowledge of buyer persona and can dynamically address the pitch in the language they know- Excellent communication (written, verbal and listening) and collaboration skills.- Proficiency in marketing automation and CRM platforms.- Bachelor s degree in computer science, engineering, marketing, business administration, or a related field. A Master s degree is a plus.- Proven experience in demand generation or B2B marketing, with a focus on cloud solutions preferred.- Knowledge of the cloud computing industry and Google Cloud products is a plus. (ref:updazz.com)

Payroll Type : Permanent