Required Marketing - Mumbai

Core Responsibility
1. Cultivate a profound understanding of markets and consumers within designated product categories.
2. Explore novel trend sources and analyse data from new product launches to unveil consumer preferences and emerging trends.
3. Perform gap analyses to efficiently spot and communicate opportunities for specific brands, clients, or categories.
Marketing Program and Development
1. Draft and present client-focused presentations, customizing Keva 's value proposition to meet specific client needs.
2. Collaborate with Sales and Evaluation teams to assist in client projects, providing the right olfactory direction to secure brief wins.
3. Evaluate and unveil areas for enhancement, actively collaborating with colleagues to implement improvements.
4. Recognize olfactive and market opportunities in unexplored areas to gain a competitive edge.
5. Formulate compelling messaging through brand strategy and creative concept ideation in collaboration with Sales, Evaluation, Insights, and Perfumery teams, establishing
connections between client brand concepts and fragrances.

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