DashLoc - Manager - Product Marketing - B2B Vertical (2-4 Yrs) Bangalore (Marketing/PR/Advertising)

Overview :- We are seeking a dynamic and experienced B2B Marketing Product Specialist to join our innovative marketing team. The ideal candidate will play a pivotal role in driving the success of our B2B product portfolio through strategic marketing initiatives. This position involves collaborating closely with cross-functional teams, conducting market research, and developing and executing effective marketing campaigns.Responsibilities :Product Positioning and Messaging :- Develop compelling product positioning and messaging tailored to B2B audiences.- Ensure consistent and impactful communication across all marketing channels.Market Research :- Conduct in-depth market research to identify industry trends, competitive landscapes, and customer needs.- Utilize insights to refine and enhance product marketing strategies.Campaign Development :- Create and execute targeted B2B marketing campaigns to generate leads and drive product adoption.- Collaborate with the content team to develop compelling and informative marketing materials.Sales Enablement :- Work closely with the sales team to create sales enablement tools and materials.- Provide training to sales teams on product features, benefits, and competitive advantages.Customer Engagement :- Develop strategies for customer engagement, including webinars, events, and customer advocacy programs.- Foster strong relationships with key clients to gather feedback and insights.Performance Analysis :- Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for continuous improvement.- Utilize data-driven approaches to measure the impact of marketing efforts on product success.Collaboration :- Collaborate with cross-functional teams, including product management, sales, and customer support, to ensure alignment and success.Requirements :- Bachelor s degree in Marketing, Business, or related field.- Proven experience in B2B marketing, preferably in a product-focused role.- Strong understanding of market dynamics and customer behavior in B2B environments.- Excellent communication and presentation skills.- Analytical mindset with the ability to interpret data and draw actionable insights.- Demonstrated success in developing and executing successful B2B marketing campaigns.- Familiarity with marketing automation tools and CRM systems.- If you are passionate about B2B marketing, possess a strategic mindset, and thrive in a collaborative environment, we invite you to apply and contribute to the success of our innovative product portfolio. (ref:updazz.com)

Payroll Type : Permanent