Executive - Search Engine Optimization - IT (1-5 Yrs) Lucknow (Online/Digital Marketing)

- Strong opportunities to progress your careerOur client is seeking a results-driven and analytical Google Ads Specialist to join our dynamic marketing team.The Job :Key Responsibilities :Campaign Strategy and Planning :- Develop and implement comprehensive Google Ads strategies aligned with business goals.- Conduct thorough keyword research to identify high-performing and relevant keywords for optimal campaign - targeting.- Create and refine ad copy, ad extensions, and landing pages for maximum relevance and performance.Campaign Setup and Optimization :- Set up and configure Google Ads campaigns, ensuring proper tracking and conversion measurement.- Continuously monitor campaign performance, adjusting bids, budgets, and targeting parameters to achieve KPIs.- Implement A/B testing methodologies to optimize ad creatives and campaign elements.Keyword Management : - Perform ongoing analysis of keyword performance and refine targeting to maximize ad spend efficiency.- Identify negative keywords to minimize irrelevant clicks and improve campaign precision.- Stay updated on industry trends and adjust keyword strategy accordingly.Ad Performance Analysis :- Utilize Google Analytics and other tools to analyze campaign performance, user behavior, and website interactions.- Generate regular reports to showcase key metrics, trends, and insights to stakeholders.- Provide actionable recommendations based on data analysis to enhance campaign performance.Budget Management :- Effectively manage and allocate advertising budgets to achieve optimal ROI.- Monitor spending patterns and make data-driven adjustments to ensure budget efficiency.- Explore opportunities for scaling successful campaigns.Competitor Analysis :- Conduct competitive analysis to identify trends, opportunities, and potential areas for differentiation.- Stay informed about industry benchmarks and competitor strategies to enhance our advertising approach.Adherence to Best Practices :- Stay up-to-date with Google Ads platform updates and industry best practices.- Ensure compliance with Google Ads policies and guidelines.Ideal Candidate : Requirements :- Proven experience in planning, executing, and optimizing successful Google Ads campaigns.- In-depth knowledge of Google Ads, Google Analytics, and other relevant tools.- Strong analytical and problem-solving skills, with a keen attention to detail.- Excellent communication and collaboration skills.- Google Ads Certification is a plus.- Bachelor s degree in Marketing, Business, or a related field. (ref:updazz.com)

Payroll Type : Permanent