Retention Marketing Specialist (2-5 Yrs) Gurgaon/Gurugram/Haryana (Online/Digital Marketing)

- As a Retention Marketing Specialist at Zomato, you will play a pivotal role in crafting and optimizing our customer engagement strategies to deliver impactful user growth.What purpose would you serve ?- Understand complex user journeys and work on marketing automation strategies to improve funnel conversion rates.- Develop and execute comprehensive customer retention strategies to increase customer lifetime value, reduce churn rate, and drive repeat orders.- Utilize CRM tools like Clevertap, Moengage etc., effectively while understanding their tech stack.- Manage the CRM system to ensure accurate data, segmentation, and automation of targeted marketing campaigns.- Employ a data-driven approach to problem-solving and manage time sensitive projects.What you need to bring to the table ?- Passion for data and trends- Curiosity and inclination for thinking the impossible.- Customer obsession: keeping them at the core while solving problems.- Enthusiasm about getting sh-t done well (ref:updazz.com)

Payroll Type : Permanent