Neebal Technologies - Executive - Market Research (0-2 Yrs) Mumbai (Marketing/PR/Advertising)

About Neebal :- Market Research Analysts play a crucial role in helping organizations make informed business decisions and stay competitive in the ever-changing marketplace. They provide valuable insights that guide product development, marketing campaigns, and strategic planning.Responsibilities :- Conduct primary and secondary research to gather data from various sources, such as surveys, interviews, online databases, and industry reports.- Monitor and analyze industry trends, competitor activities, and market developments.- Utilize statistical techniques and data analysis tools to interpret and organize research findings.- Identify patterns, trends, and opportunities within the data.- Segment the target market into distinct groups based on demographics, behavior, and other criteria.- Provide insights to support product/service customization and targeting.- Assess competitors strengths and weaknesses, product offerings, pricing strategies, and market positioning.- Identify potential competitive threats and opportunities.- Analyze consumer preferences, purchasing habits, and market dynamics.- Provide recommendations to improve marketing strategies and product development.- Prepare comprehensive research reports and presentations that summarize findings and recommendations.- Communicate insights effectively to internal stakeholders.- Develop market forecasts and trends based on historical data and research findings.- Assist in budget planning and resource allocation.- Keep up-to-date with industry news, emerging technologies, and market research methodologies.- Adapt research strategies as needed to address changing market conditions.- Collaborate with marketing, product development, and sales teams to align strategies and initiatives with market research insights.- Utilize various data analysis and market research tools such as SPSS, SAS, Excel, and survey software.- Proficiency in using data visualization tools like Tableau or Power BI is a plus. (ref:updazz.com)

Payroll Type : Permanent