Principal UX Designer

Principal UX Designer
Who we are:
Vista has always been an important partner to small businesses around the world by providing high quality print services, and now we 're taking that partnership to the next level. We 're transforming our company to become the go:to partner that helps small businesses design and market their services at every point along their journey. By providing a spectrum of design and marketing help - from the tools to create designs from scratch to the resources they need to get the right designs created for them - we 're becoming the expert design and marketing partner for small business. This transformation requires a global team of UX designers adept at crafting the right tools, content, and experiences to help our customers bring their visions to life. This is where you come in.
Where we 're headed:
For our transformation to be successful, design thinking and user:centered design principles have to be central to everything we do. Since embarking on our transformation strategy, we 've expanded the size of our global UX design team significantly, attracting some of the most talented and driven designers in the business. In 2020, Vista acquired 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love, which also added even more talent and perspective to an already rapidly growing international team of UX designers.
What we value:
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Collaborating cross:functionally
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Delivering unparalleled value and benefit to our customers while delivering on business goals
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Thinking about the entire customer journey : across every touch point
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Being curious and thinking broadly about the possibilities before narrowing on a solution
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Being data:inspired and running smart experiments
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Being creatively bold
What youll do:
Vista is looking for a Principal UX Designer to join, what we call, our DIY " product experience group. Teams in this area cover a range of customer:facing solutions from design generation, to quick upload and edit flows, and feature rich design tools. More specifically, this designer will go deep into our design content-the full range of assets, graphics, and templates that we provide to our customers so they can bring their vision to life across hundreds of print and digital products. This person will explore how we use machine learning algorithms and generative AI to better create and compose designs, as well as how we might better support the work of our in:house graphic designers.
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Conceptualize and explore visionary new product design solutions, that evolve and differentiate the Vista experience for our customers.
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Shape ambiguous ideas into concrete user stories and innovative product experiences, utilizing a user:centered design process; be hands:on at every stage of the design process, as well as direct more junior designers who are working alongside you.
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Collaborate with data scientists to experiment and evolve our design composition and design generation algorithms, exploring new possibilities for asset, layout, and complex template generation.
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Collaborate closely with our in:house graphic design teams to ensure generated designs meet the highest quality standards and are inspiring and relevant for customers.
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Collaborate with peers throughout the product ecosystem to drive cross:functional alignment, push creativity and innovation, and challenge established thinking.
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Contribute thought leadership and design execution towards a long:term Vista experience strategy and vision.
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Plan and execute on user research learning agendas with data, consumer insights; utilize research findings and insights as inspiration for and validation for new product concepts.
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Foster a strong, user:centered design practice with the mission of evangelizing UX design, building a thriving design culture, and sharing your design expertise.
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Attract, inspire and develop talent across
Job Type: Permanent