Required Campaign Manager - Hyderabad

Key Responsibilities:

1. Campaign Planning & Strategy:

• Design and implement integrated marketing campaigns across digital, print, email, social media, and offline channels.
• Define campaign goals, target audiences, key messaging, budgets, timelines, and performance metrics.
• Collaborate with the marketing team to develop compelling content strategies and creative assets.

2. Execution & Coordination:

• Oversee end-to-end execution of marketing campaigns, ensuring all activities are completed on time and within budget.
• Work closely with creative, digital, SEO, and media teams to ensure campaigns are aligned and well-executed.
• Manage vendor and agency relationships, including print houses, advertising platforms, and event partners.

3. Campaign Optimization:

• Monitor ongoing campaign performance through KPIs such as reach, engagement, conversions, ROI, etc.
• A/B test campaign creatives, headlines, CTAs, and content to determine what works best.
• Recommend improvements and implement changes based on real-time data and feedback.

4. Reporting & Analytics:

• Compile post-campaign reports to analyze results and derive insights.
• Present findings and strategic recommendations to senior management.
• Track campaign performance using tools such as Google Analytics, CRM platforms, email marketing tools, and social media dashboards.

5. Team Collaboration:

• Coordinate closely with sales, product, and customer success teams to ensure alignment on campaign goals and audience targeting.
• Manage internal approval processes and ensure all stakeholders are informed and on board.
• Provide leadership, guidance, and mentorship to junior marketing staff or interns if applicable.

6. Brand Representation & Events:

• Support or lead planning for product launches, trade shows, seminars, webinars, and promotional events.
• Ensure all campaign materials are consistent with the brand tone, style, and identity.
• Occasionally represent the company at events, expos, or campaign activations as needed.