Required Marketing Executive - Madurai

A Marketing Executive is a professional responsible for planning, executing, and overseeing marketing strategies to promote products, services, or brands. They play an essential role in raising awareness, generating leads, and driving sales for the company. Marketing executives work closely with other teams, such as sales, advertising, and digital marketing, to develop campaigns that effectively reach and engage target audiences.

Key Responsibilities

1. Developing Marketing Campaigns

• Collaborate with senior marketing team members to design, develop, and execute marketing campaigns that align with company goals and objectives.
• Research and analyze market trends to identify customer needs, competitive pressures, and opportunities for business growth.
• Create marketing content, including advertisements, blog posts, newsletters, and social media posts, in coordination with the content team.

2. Market Research and Analysis

• Conduct market research to identify trends, competitor activities, and customer preferences in order to better tailor marketing strategies.
• Analyze customer data, segment markets, and develop insights that help in creating targeted campaigns.
• Use data analytics tools to track and measure the success of marketing campaigns, making recommendations for improvement.

3. Brand Management

• Assist in the development and implementation of brand guidelines to ensure consistent brand messaging across all marketing platforms.
• Monitor the brand s position in the market and adjust marketing strategies to enhance brand perception.
• Work with design teams to create promotional materials such as brochures, banners, and digital assets that reflect the company s brand image.

4. Digital Marketing

• Oversee the company s digital marketing efforts, including social media marketing, email marketing, content marketing, and search engine optimization (SEO).
• Manage the company s online presence, including maintaining and updating the website, and ensuring content is aligned with marketing campaigns.
• Utilize platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to run paid campaigns that increase brand visibility and drive traffic.

5. Customer Relationship Management (CRM)

• Build and maintain relationships with customers through email marketing, newsletters, and social media engagement.
• Work with the sales team to ensure smooth handover of leads generated from marketing campaigns and follow up on leads to ensure conversions.
• Use CRM tools to manage customer databases, segment audience lists, and run automated marketing programs.

6. Event Management and Promotions

• Plan and coordinate events such as product launches, trade shows, webinars, or marketing campaigns that help build customer relationships and promote the brand.
• Work with event coordinators and vendors to ensure the marketing message is accurately conveyed at events.
• Promote events and promotions across various channels to attract participants and customers.

7. Advertising and Media Planning

• Develop advertising strategies for print, digital, and outdoor media to promote the