KIWI Kisan Window - Consumer Retention Expert (3-5 Yrs) Dehradun (Online/Digital Marketing)

Job Title: Consumer Retention Expert | Kiwi Kisan Window Location: Dehradun Experience: 3-5 years in Consumer Retention & Loyalty for FMCG, Grocery, or D2C brands Growth Path: Opportunity to grow into a Head of Retention & CRM role as we scale About Kiwi Kisan Window :- Kiwi Kisan Window is a fast-growing omnichannel FMCG brand offering 250 healthy & unique flavors of India across: Retail Stores : 8 currently - Scaling to 35 by March 2026 Quick Commerce : Expanding across Zepto, Blinkit, Instamart D2C Website : 10x revenue growth plan in motion Corporate Gifting : Strong presence in premium health-focused gifting As seen on Shark Tank India (Season 4, Episode 5), we are on a mission to build India s most-loved healthy food brand. To drive repeat purchases, loyalty, and LTV, we need a Consumer Retention Expert to create high-impact retention strategies and improve customer lifetime value. Key Responsibilities (KRAs)1- Customer Retention & Loyalty Strategy - Develop & implement a retention roadmap to increase repeat purchase rates & LTV.
-Create & manage customer segmentation strategies (RFM analysis, cohort-based engagement).
-Build data-driven loyalty programs to maximize customer stickiness & brand affinity.
-Own & optimize WhatsApp, Email, and SMS engagement campaigns.2 CRM & Lifecycle Marketing Execution - Design & execute automated lifecycle campaigns (welcome flows, cart recovery, replenishment reminders).
-Use behavioral triggers to drive retention at key moments (first-time buyer - loyal customer).
-Build & optimize win-back campaigns to re-engage inactive customers.
-Work closely with performance marketing to enhance ROAS by increasing repeat buyers.3-WhatsApp, Email, & SMS Marketing : - Create high-impact WhatsApp, email, and SMS strategies to improve engagement & conversions.
-A/B test subject lines, messaging, CTAs, and incentives to optimize open & click-through rates.
-Leverage personalization & AI-driven recommendations to make messaging hyper-relevant.4- Subscription & Membership Program : - Develop a subscription model for repeat purchase categories (ghee, oils, dry fruits, snacks).
-Design a high-value membership program to encourage higher AOV & exclusive benefits.
-Work on bundling & prepaid offers to increase customer commitment.5- Data Analysis & Retention Insights : - Track key retention KPIs: Repeat Purchase Rate, LTV, Churn Rate, AOV, CAC Payback.
-Analyze customer behavior data (purchase patterns, frequency, feedback) for strategic improvements.
-Build dashboards to monitor and report retention performance across channels. Key Performance Indicators (KPIs) :- Repeat Purchase Rate: Increase by 30-50% over 6-12 months. Customer Lifetime Value (LTV): Improve LTV through better engagement & upselling. Churn Reduction: Decrease churn by implementing effective win-back strategies. WhatsApp, Email, & SMS ROI: Improve CTR, conversion rates, and AOV. Subscription & Membership Success: Drive growth in prepaid & repeat purchase models. Who Should Apply?- 4-8 years of experience in Consumer Retention, CRM, or Lifecycle Marketing for an FMCG, Grocery, or D2C brand.- Strong knowledge of customer segmentation, loyalty programs & cohort-based retention strategies.- Hands-on experience with BiteSpeed, Exotel, CleverTap, MoEngage- Proven track record in WhatsApp, Email, SMS, and Subscription-based models. Analytical mindset - ability to interpret data & optimize retention campaigns based on insights. Preferred Experience:- Worked in D2C FMCG brands (The Whole Truth, Open Secret, Farmley, Slurrp Farm, Yoga Bar, Epigamia, etc.).- Experience with retail & omnichannel CRM strategies (not just digital).- Strong understanding of repeat purchase psychology in grocery & health-focused categories. Why Join Kiwi Kisan Window?- Be part of an omnichannel brand scaling 10x across retail & digital platforms.- Own & drive retention strategy for a high-growth Shark Tank-featured brand.- Performance-based incentives tied to retention & revenue growth.- Fast-track to leadership: Clear growth path to Head of Retention & CRM. How to Apply? Send your resume to with Consumer Retention Expert in the subject line. Contact us at: 91 78178 73513 for more details. Join Kiwi Kisan Window & help build India s strongest customer retention engine for healthy food lovers! (ref:updazz.com)

Payroll Type : Permanent