Digital Marketing Specialist (1-3 Yrs) Hyderabad (Online/Digital Marketing)

Location: Begumpet, HyderabadJob Title: Specialist - Digital Marketing Job summary:- As a Digital Marketing Specialist, you would be responsible for handling paid marketing campaigns across various search engine channels & social media platforms.
-She/he should be able to executing marketing strategies, troubleshoot, optimize & scaling up campaigns to increase the online presence and achieve the business objectivesJob Description:Search Engine Marketing (SEM):- Develop and implement effective marketing strategies across multiple platforms (e.g., Google Ads-Search, Display, Youtube etc, Bing Ads & Taboola Ads) to generate high-quality leads and increase website traffic.- Conduct keyword research, create compelling ad copy, CRM integrations and optimize landing pages for better conversion rates.
-Continuously monitor campaigns, analyse performance metrics, and make data-driven decisions to enhance campaign performance.
-Developing marketing plans to assist clients with new upscaling opportunities.Social Media Marketing (SMM):- Manage and execute social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to increase brand visibility, engage with the target audience, drive traffic to our website & generate quality leads.- Continuously monitor campaigns, analyse social media metrics, CRM Integrations, ad copy writing.Analytics and Reporting:- Analysing marketing campaign performance using various analytics tools.- Generate comprehensive reports with actionable insights and recommendations for optimizing marketing strategies to present to clients- Keeping track of latest industry trends & practices and emerging technologies in digital marketing.- Coordinating with Internal teams for campaign creatives & landing page optimizations.Requirements:- 1-3 years of experience in Search Engine Marketing (SEM) and Social Media Marketing (SMM).
-Experience in handling multiple Client Accounts.- Competent at the Canva, PPT and MS Excel.- In- depth Knowledge on Google Analytics, Bing Analytics and other web analytics tools.- Having Knowledge on CRM s integration (Eg: Zapier, Zoho) is preferred.- Working experience on tracking & tag Implementation using GTM tools are preferred.- Qualifications: Graduation/Post Graduate (Preferably BBA/MBA)- Experience: 1-3 years- Preferred: Digital Marketing Agency work experience is preferred. (ref:updazz.com)

Payroll Type : Permanent