Manager - Performance Marketing - BFSI/Media Firm (4-6 Yrs) Mumbai (Online/Digital Marketing)

Manager - Performance Marketing - BE Responsibilities:- Develop short and long-term biddable account strategies and roadmap with the agency (Search, Display, YouTube, Facebook, Twitter, Affiliates, Native etc.).- Measure and optimize our paid marketing campaigns using dashboards, such as Google Analytics and marketing analytics reports. Creating comprehensive reports & analyze on key performing indicators and identify opportunities for improvement monthly.- Research and test partnerships with new vendors/partners to expand our reach and/or reduce the cost-per-acquisition.- Collaborate with marketing team to maintain a consistent brand voice and message across all paid digital avenues.- Craft landing pages and lead generation forms for our content to distribute through relevant paid channels.- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.Requirements:- BE or equivalent degree.- 4-6yrs of experience.- In-depth knowledge of paid marketing channels, including paid search (Google/Bing Ads), social media advertising (Facebook & Twitter Ads), Affiliates, and content distribution and placement networks like Outbrain and Taboola.- Excellent communicator with the ability to sell and convince.
-You will manage all relationships with vendors and ensure we get the most efficient cost possible.- Experience handling marketing budgets and forecasting/reporting results. (ref:updazz.com)

Payroll Type : Permanent