Required Digital Marketing - Kolkata

Key responsibilities:
1. Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements
2. Proofreading advertising material before launching campaigns
3. Coordinating and overseeing the development and launch of campaigns
4. Creating and managing multiple campaigns with the right ad copy, optimizing the ad copy, and landing pages for the best quality leads
5. Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience
6. Analyzing and evaluating the effectiveness of the campaign and using this data to inform future campaigns
7. Collaborating with cross-functional teams to develop creative solutions to address clients ' business challenges
8. Running Google Ads, and FB ads and managing complete responsibility of Google and social media ads with an understanding of marketing and funnels
Requirements
1. Prior Experience running basic Google or Facebook Advertising campaigns
2. Understanding of media analytics tools such as Google Analytics, and strong computer skills with programs such as MS Office, Google Suite
3. The ability to collaborate with others and work as part of a team
4. Exceptional organizational and project management skills
5. Strong communication and networking abilities
6. Comfortable with Google and Facebook campaigns strategy, optimization, and analytics

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